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Customer segmentation’s evolution and generative AI’s possibilities
Finance and marketing continue to be the two most important factors in a company’s success. The techniques and instruments employed in marketing have evolved over…
Advertising is not a one-stop shop: What you should know Launches. Bring value within.
Every entrepreneur aspires to build a business with a global brand name, a growing client base, and a high investment valuation. Many of them overlook…
How are young cricket players offering marketers the opportunity to endorse their products? Jurel and Jaiswal, the newcomers
Young, gifted players are starting to emerge in both Indian and international cricket, according to the cricket scene. Two jewels in Indian cricket have been…
This IPL season, here are six methods to turn your brand’s social media campaign into a masterpiece.
The Indian Premier League is a cultural phenomenon rather than merely a cricket competition. We may anticipate it to be just as spectacular this year,…
Not enough money is coming in for your agency.
People who aren’t in the advertising industry would be shocked by some of the ridiculous pricing strategies used by agencies. In summary, the majority of…
Advertisers are concerned about YouTube adverts on kid-oriented channels due to the growing need for transparency.
Are advertisers starting to lose out on transparency? 2023 seems to be a year of mistakes for a major platform for video advertising. In the…
Bhuvan Bam on his debut program Dhindora: “Wanted to create a web series as good as any OTT show”
What, therefore, makes Bhuvan Bam’s first web series for his YouTube account BB Ki Vines, called Dhindora, intriguing? It was actually the result of several…
“With ‘Believe In Blue’ we want to galvanise fans-support towards the Indian team” : San Jog Gupta
Cricket is more than just a sport in India. While outsiders refer to it as obsession, Indians see the stars as their gods and celebrate…
Our guiding principle is to provide excellent content and gradually get wealthy: Applause Entertainment, Sameer Nair
This year marks the five-year anniversary of Applause Entertainment, the Aditya Birla Group-backed content production company. The studio intends to concentrate on films after bringing…
“As leaders, it is our duty to restore work-life balance,” says Shamsuddin Jasani of Wunderman Thompson.
The first thing that Shamsuddin Jasani did as the CEO of Wunderman Thompson, South Asia, in November of last year, after leading Isobar for more…
Wakefit: How to accelerate sales to Rs 1,000 crore without going broke
Chaitanya Ramalingegowda has a calm appearance. The composed co-founder and chief operating officer of Bengaluru-based Wakefit, with not a hair out of place, resembles the…
When Kunal Kapoor was co-founding Ketto, bewildered friends questioned him, “What the hell are you doing?”
Kunal Kapoor’s initial venture into entrepreneurship failed. Then again, he was only sixteen. He and a friend decided while still in school that they could…
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