With pride, Biryani By Kilo announces its partnership with Indian cricket player Shivam Dube. Through this relationship, the matchday experience will be elevated while also celebrating the spirit of the Indian Premier League with the flavors of the brand’s culinary pleasures.
Shivam Dube, well-known for his work with the Chennai Super Kings, personifies the “dumdaar” attitude of Biryani By Kilo’s cuisine and the IPL. The fact that biryani is the most popular meal this IPL season only serves to highlight this calculated decision. Through this partnership, the company hopes to establish itself as the premier source for delicious cuisine all season long and establish a closer connection with cricket fans.
In a recent video that was posted to all of Biryani By Kilo’s social media accounts, Dube is shown appreciating the warm reception he is receiving from his followers and admits that he must live up to their expectations.
“Indians have a particular place in their hearts for cricket, and the IPL brings people together every year to celebrate skill and passion,” says Vishal Jindal, co-founder and co-CEO of Biryani By Kilo. We are ecstatic to collaborate with Shivam Dube, a genuine Indian cricket hero who enhances the excitement of the IPL season to the fullest. Our biryanis are filled with real ingredients and ‘dumdaar’ tastes, just like Shivam delivers power and dumdaar to the pitch. Our goal is to provide cricket fans with unforgettable match day experiences that seamlessly blend the thrill of the game with the unparalleled tastes of our specialty meals.
The campaign aims to provide cricket fans with bite-sized material that highlights their mutual passion for both delectable cuisine and cricket. With more than 100 locations in more than 45 cities nationwide, the company is offering a temporary discount to make it even easier to savor these delicious delicacies all season long. When using the code “SHIVAM100,” customers can get discounts on orders placed through the BBK app or website.
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