Experts assess this year’s IPL advertisements’ memory value, with every other sponsor enlisting cricket players for their campaigns.
In the realm of sports marketing, Indian companies have traditionally found success with cricket. Many have referred to the Indian Premier League (IPL) as the “Super Bowl” of the nation’s sporting calendar. Thus, every brand that has the means to do so is navigating the world of this year’s IPL advertisements.
The majority of brands have made it a point to work with cricket players as marketing ambassadors. Brands may be encouraged to promote their cricket partnerships by the IPL’s current relevance, the popularity of these players, and their own significance to the game of cricket. How much, though, is too much?
Dream11, WinZO, and My11Circle are just a few of the fantasy gaming platforms that have splurged to sign up the best cricket players in the nation, including MS Dhoni, Rohit Sharma, Hardik Pandya, and Saurav Ganguly. Popular cricketers make up the majority of the platform ambassadors on the list.
