The Indian Premier League is a cultural phenomenon rather than merely a cricket competition. We may anticipate it to be just as spectacular this year, if not more, given that it attracted more than 50 crore viewers in 2023. Brands might find a goldmine in eyeball traffic when they target potential clients.
According to the companies’ official claims, JioCinema recorded 11.3 crore views while TV viewers totaled 16.8 crore unique viewers for the first day of the IPL 2024. It makes sense for firms to take advantage of social media marketing in this digital age, where OTT viewing is growing.
Recognize your audience: Content that is specifically targeted is essential.
Similar to how a bowler adjusts his delivery to exploit a batsman’s weaknesses, brands must target the people who are most likely to connect with their social media content. There’s only one way to make sure your content is seen in the midst of all the brands trying to sell during this season. That is, to craft razor-sharp, laser-focused messaging for your precise target audience.
Practical advice
Investigate your audience in depth to learn about their issues, desires, passions, and even anxieties.
Don’t just make noise—create a campaign that people can be pleased to promote!
Make direct eye contact and establish a connection by bringing up cricket.
Seize the moment: Present-day interaction
From the agony of a missed catch to the exhilaration of a last-ball victory, the Indian Premier League unleashes a tempest of moment marketing. By producing clever content that captures these moments and has the potential to be widely shared, brands can profit from this
Consider amplification and dispersion.
There may be more intelligent ways to spread your business message than just using your followership or advertising budget. Here’s where your growth hacking expertise and inventiveness will come into play. Make use of AI, user-generated content, and any other marketing strategy or cooperative effort that might help amplify your brand.
Increase brand trust through influencers
Even if major businesses can hire cricket players to win over their fans, most firms’ marketing budgets might not be able to support them. In these situations, you can also bring in a new group of influencers who might connect with your target audience.
Promotional offers and discounts
Everybody enjoys a good deal, and IPL watchers are no exception. By taking advantage of this and providing special discounts and seasonal coupons, you may establish your brand as the preferred option.
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