Customer segmentation’s evolution and generative AI’s possibilities
Finance and marketing continue to be the two most important factors in a company’s success. The techniques and instruments employed in marketing have evolved over…
Finance and marketing continue to be the two most important factors in a company’s success. The techniques and instruments employed in marketing have evolved over…
Every entrepreneur aspires to build a business with a global brand name, a growing client base, and a high investment valuation. Many of them overlook…
Young, gifted players are starting to emerge in both Indian and international cricket, according to the cricket scene. Two jewels in Indian cricket have been…
The Indian Premier League is a cultural phenomenon rather than merely a cricket competition. We may anticipate it to be just as spectacular this year,…
People who aren’t in the advertising industry would be shocked by some of the ridiculous pricing strategies used by agencies. In summary, the majority of…
Are advertisers starting to lose out on transparency? 2023 seems to be a year of mistakes for a major platform for video advertising. In the…
What, therefore, makes Bhuvan Bam’s first web series for his YouTube account BB Ki Vines, called Dhindora, intriguing? It was actually the result of several…
Cricket is more than just a sport in India. While outsiders refer to it as obsession, Indians see the stars as their gods and celebrate…
This year marks the five-year anniversary of Applause Entertainment, the Aditya Birla Group-backed content production company. The studio intends to concentrate on films after bringing…
The first thing that Shamsuddin Jasani did as the CEO of Wunderman Thompson, South Asia, in November of last year, after leading Isobar for more…
Chaitanya Ramalingegowda has a calm appearance. The composed co-founder and chief operating officer of Bengaluru-based Wakefit, with not a hair out of place, resembles the…
Kunal Kapoor’s initial venture into entrepreneurship failed. Then again, he was only sixteen. He and a friend decided while still in school that they could…