No products in the cart.
“What excites me most is AI – what worries me most is AI”
Over the past ten years, there have been enormous advances in digital publishing. The needs for content and revenue models have changed along with technology.…
Here’s why your favorite movie characters are making reappearances in advertisements.
Have you seen your favorite movie character from your early years trying to sell you a travel package, a phone, or insurance? It appears that’s…
Is the use of mascots in brand creation obsolete?
Brands have traditionally used a fictional character created especially for self-promotion and marketing. One instantly thinks of the mascots of iconic brands, such as Parle-G,…
An incredibly small change from 140 characters to four episodes of an OTT program
Everybody who has seen the evolution of the internet from text-only content to 15-second videos has at some point in their lives felt that 140…
Apr. 2024: Google Report: Congress spends Rs. 18 Cr. and BJP Rs. 14 Cr. on advertisements
The Google Ads Transparency Centre reports that the Indian National Congress (INC) spent Rs 18 crore on Google ad campaigns during the general elections, from…
Advertisers are concerned about YouTube adverts on kid-oriented channels due to the growing need for transparency.
Are advertisers starting to lose out on transparency? 2023 seems to be a year of mistakes for a major platform for video advertising. In the…
Why do so many Mumbaikars “subscribe” to single-source milk at a premium of seventy percent?
“Your company is the Apple of milk.” Nitin Sawale smiles when relaying a positive feedback from a client. This is a review of bottled milk…
Goafest 2024 invites delegates to register: Early bird discounts are valid through May 15.
The highly anticipated Goafest, India’s largest festival honoring creative and advertising brilliance, has opened delegate registrations. Up to May 15, 2024, delegates can reserve their…
Not enough money is coming in for your agency.
People who aren’t in the advertising industry would be shocked by some of the ridiculous pricing strategies used by agencies. In summary, the majority of…
When Kunal Kapoor was co-founding Ketto, bewildered friends questioned him, “What the hell are you doing?”
Kunal Kapoor’s initial venture into entrepreneurship failed. Then again, he was only sixteen. He and a friend decided while still in school that they could…
IPL commercials: Yee ya, yee ya, yoh? Here a cricketer, there a cricketer.
Experts assess this year’s IPL advertisements’ memory value, with every other sponsor enlisting cricket players for their campaigns. In the realm of sports marketing, Indian…
This IPL season, here are six methods to turn your brand’s social media campaign into a masterpiece.
The Indian Premier League is a cultural phenomenon rather than merely a cricket competition. We may anticipate it to be just as spectacular this year,…
Showing
12
of
36
Posts