Brands have traditionally used a fictional character created especially for self-promotion and marketing. One instantly thinks of the mascots of iconic brands, such as Parle-G,…
Have you ever observed that males tend to boast about how much housework they have done, even the smallest tasks, while women roll their eyes…
According to a study by Tokyo-based marketing and advertising firm Dentsu, the Indian ad market is projected to grow to $12.6 billion by 2023. Numerous…
The broad availability of the Internet, more cheap prices for smart TVs, and other important causes are responsible for the spike in connected television (CTV)…
According to a recent announcement from Nestle, Maggi is the first Non-Fungible Token (NFT) to be introduced in the “OneRare Foodverse.” Maggi will be releasing…
When Microsoft-backed OpenAI released ChatGPT, an artificial intelligence tool, the internet was blown away. The program, which is primarily a chatbot, is easy to use.…
Social media was trending over the weekend with a video of Bollywood actor Ranbir Kapoor seizing and tossing a fan’s phone. The fan merely wanted…
Cadbury Bournvita, a malted beverage manufactured by Mondelez, came under pressure to respond to a video that a user on Twitter posted, so the company…
Experts assess this year’s IPL advertisements’ memory value, with every other sponsor enlisting cricket players for their campaigns. In the realm of sports marketing, Indian…
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