When Microsoft-backed OpenAI released ChatGPT, an artificial intelligence tool, the internet was blown away. The program, which is primarily a chatbot, is easy to use. It has gained immediate popularity in addition to its quite captivating response manner. With 100 million users as of right now, it’s the fastest-growing consumer app ever.
Because of the app’s success, a market for AI-powered chatbots has emerged, and Microsoft is the pioneer in this field. Just two months after ChatGPT hit the market, Google now says it will be releasing ‘Bard,’ its very own chatbot, soon.
The CEO of Google and Alphabet, Sundar Pichai, stated in a blog post that the “experimental conversational AI service” was developed using Language Model for Dialogue Applications (LaMDA), an AI technology the company first introduced two years ago.
“Bard aims to fuse the strength, intelligence, and inventiveness of our huge language models with the depth and breadth of the world’s knowledge. It uses data from the internet to deliver original, superior answers, according to Pichai.
When it comes to content creation, chatbots have shown to be incredibly intelligent and time-efficient. Many in content-driven sectors have experimented with the ChatGPT tool as a result of this. With Google’s entry into the market, the question that has to be answered is: What effect will “Bard” have on the digital advertising and marketing industry?
Several well-known figures in digital advertising share their opinions.
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Head of CitrusAd’s India and SEA, Dr. Kushal Sanghvi
When it comes to SEO and SEM work in digital marketing, I observe a lot of weariness setting in. These jobs can be considered dull because they often don’t need a lot of creative energy.
These procedures will eventually be automated if the market for AI chatbots expands and new competitors enter the field. If the developers can incorporate a capability that allows AI to produce visual aspects as well, that would be fantastic. This might have a significant impact on the industry and automate further facets of digital marketing.
Kushal Sanghvi, MD
If Google can incorporate this technology into its current services, such as chat and email, that would be intriguing to watch. Media strategists will also find “Bard” useful in gaining insights on customer behavior if it is included in the YouTube algorithm.
Google has performed exceptionally well, particularly with regard to mailing. It hasn’t been able to leave an impression on other digital enterprises like social networking and short video platforms. It would be fascinating to observe how “Bard” affects it.
Preetham Venkky, chief digital officer of DDB Mudra Group and president of 22feet Tribal Worldwide
In the near future, the big players—that is, everyone with access to enormous amounts of data—will be eager to get involved in this. Given its vast amount of data, Meta will logically follow Google in popularity.
Three moving outputs are used in the advertising industry: copy, images, and videos. AI would drastically alter the copy and image industries. The video contains blog post copy and social media posts. Everything will be authored by AI in the next years.
Venkky Preetam
Instead of calling AI “artificial intelligence,” I prefer to refer to it as “assistive intelligence.” A human will still be required to review, modify, and enhance its work.
Founder and CEO of RD&X network Rajiv Dingra
The age of artificial intelligence dominance has arrived with the quick ascent to prominence of Microsoft’s ChatGPT and the recent entry of Google into the market. Google developed AI technology before Microsoft, but at first it didn’t believe it had much of a market.
Google’s creation will have a similar reach and influence to ChatGPT because it is a “me too” kind of follow-up.
Nevertheless, Google no longer has the first mover advantage over Microsoft, so it will now need to catch up. Some major tech companies will now use AI as a playground. If Amazon does the same, it won’t come as a surprise.
